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What Is Territory Balancing?

On January 10, 2017

There are several different factors that contribute to a balanced franchise territory. A lot rests on getting it right. For a franchise business to thrive, it needs to present territories offering a clear value proposition to potential franchisees. Once established, the territory needs to have the economic potential that allows the franchisee to compete effectively and establish a successful...

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Should You Franchise Your Business? 5 Factors To Consider

On December 14, 2016

If you’re considering setting up a franchise, you’re not alone; company owners everywhere are considering the many benefits of franchising, including wider network access to businesses and the opportunity for business growth without the added costs of additional staff or space.

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What Makes A Good Franchise Territory? And What Makes A Bad One?

On December 09, 2016

Whether you’ve been tasked with expanding a franchise at home or overseas, the right territories are essential to the success of your business. Choosing a territory with insufficient opportunities is much like trying to plant a garden in the desert. Optimal territories will make your franchisees more successful, and make your job of getting new franchisees a lot easier.

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Tips For Using Franchise Territory Management Software To Grow Your Franchise

On December 02, 2016

Franchise territory management software is an invaluable ally when consolidating and expanding your franchise business. Using a good system such as our Territory Runner platform can help you establish a strong brand by locating high quality franchisees, creating high-performance territories and maximising your franchisee’s productivity.

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International Franchise Expansion: Key Factors To Consider

On November 23, 2016

It is no small feat to become an international franchise business. Not only are you setting your sights on entirely new markets, but you must concentrate on a number of factors that you may not have had to previously. These include structural characteristics such as local laws and any relevant regulatory framework in a different country, social customs, consideration of whether your product or...

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How Can Territory Mapping & Management Software Help You Optimise Franchise Performance?

On November 17, 2016

Your goal of profitable growth for your franchise business faces daily challenges. You may have information in multiple systems and on spreadsheets and it’s impossible to consolidate all the right pieces together to give you the truly informative insights you need. You may struggle to easily see who owns which franchise territory and how they are performing. Your territory maps may still be on...

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The truth about why some hardworking and capable franchisees fail

On August 04, 2016

All things being equal – skills, determination, tenacity, funding – why do some franchisees excel whilst others struggle to establish a thriving business

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Getting The Most From Your Franchise Exclusive Territory: How Mapping Software Can Help!

On July 08, 2016

The majority of franchise businesses operate on the basis of territories. This is a successful model to use, as in theory it ring-fences a fertile market for a franchisee to develop his or her business, while avoiding market saturation. Therefore, for a franchise business, deciding how to establish your territories is one of the most important business decisions you can make.

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Why Do Some Territories Perform Better Than Others? How Demographic Intelligence Can Help

On July 05, 2016

It is the franchise industry’s worst kept secret that some territories perform better than others. The common reasons given for this are differences in performance among franchisees (some work harder, smarter or more competently than others), or the success (or lack) of the franchise business model itself. However, many franchise territories simply don’t do as well as others, regardless of how...

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How To Choose The Best Franchise Territories

On June 29, 2016

The success of a franchise business, as well as that of its franchisees, depends to a large extent on choosing the best franchise territories or outlet locations. Getting the decision wrong can be disastrous for your business’s expansion plans, leading to a number of common problems for your business and your franchisees.

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